& Reilly NA 95.2 8 14.95 3   Discover 3.31 97.8 9 14.95 3   Web Street NA 99.7 10 14.95 2         Datek 3.27 98.6 4 9.99 10   Ameritrade 2.65 99.8 6 8 8   Suretrade 2.72 92.8 8 7.95 3   *Based on a satisfaction survey by the American Association of Individual Investors. Members were asked to rate-from unsatisfied (1) to very satisfied (4)-how reliably their online-broker site could be accessed for an electronic trade. The responses were then averaged. Accessibility was measured by Keynote Systems, an e-commerce performance-rating firm. These percentages measure how consistently a websites homepage can be called up from 48 locations across the United States. The ratings reveal how well online brokers cope with heavy traffic. Suretrade and Quick & Reilly are both owned by Fleet Financial and share market-share results. Market share figures are from the fourth quarter 1998. These were calculated by Bill Burnham, Credit Suisse First Boston analyst. Source: Kiplinger.com. 1999 The Kiplinger Washington Editors, Inc.       that fewer brokers congregate at a specialists post, resulting in a lower probability of two public orders crossing. A controversial practice related to the bid-asked spread and the quality of trade execu- tion is "paying for order flow." This entails paying a broker a rebate for directing the trade to a particular dealer rather than to the NYSE. By bringing the trade to a dealer